We use cookies to enhance your browsing experience and analyze site traffic. By continuing to use our site, you agree to our cookie policy.
Building SEO Skills Through Structured Practice
This program walks you through the mechanics of organic search growth, covering keyword research, content optimization, technical site improvements, and link development with hands-on assignments at each stage.
Request Program Details
1
Search Intent Analysis
Learn to identify what users actually want when they search specific terms. You'll analyze SERPs, categorize intent types, and map keywords to content formats that satisfy user needs rather than just matching queries.
Weeks 1-3
2
Content Structure and Optimization
Work with real page templates to understand how heading hierarchy, internal linking, and content depth affect rankings. You'll optimize existing content and create new pieces using tested frameworks.
Weeks 4-6
3
Technical Site Performance
Audit crawlability, indexation, and page speed issues using industry tools. Assignments focus on resolving actual problems: fixing redirect chains, implementing structured data, and improving Core Web Vitals scores.
Weeks 7-9
4
Link Acquisition Methods
Examine sustainable approaches to building authority: creating linkable assets, outreach templates, digital PR tactics, and guest contribution strategies. You'll develop a link building campaign for a specific vertical.
Weeks 10-12
5
Analytics and Performance Tracking
Set up measurement frameworks using Google Search Console, Analytics, and rank tracking tools. Learn to separate correlation from causation and build reports that show actual traffic and conversion impact.
Weeks 13-15
6
Strategy Development Project
Apply everything to create a complete SEO strategy for a real or simulated client site. Document your research, prioritize opportunities, and present a roadmap with expected timelines and resource requirements.
Weeks 16-18What You'll Be Able to Do
Research and Planning
Competitive Keyword Mapping
Use Ahrefs, SEMrush, or similar platforms to find ranking gaps and prioritize terms based on difficulty, volume, and business value.
Content Gap Analysis
Identify topics your competitors rank for that you don't, then assess whether pursuing those topics makes strategic sense.
Opportunity Prioritization
Build scoring models that weigh potential traffic against implementation effort and alignment with business objectives.
Implementation and Measurement
Technical Auditing
Run crawls with Screaming Frog or Sitebulb, interpret the data, and create prioritized fix lists for developers.
Performance Tracking
Set up dashboards that connect rankings to actual traffic and conversions, making it possible to see what's working.
Link Building Execution
Develop outreach campaigns, pitch content to relevant sites, and track acquisition rates to refine your approach over time.
Who Teaches This Program
The instructors have worked on SEO for sites ranging from local businesses to enterprise platforms. They bring hands-on experience with the tools and methods you'll use throughout the program.
Lead Instructor
Julian Holmberg
Spent eight years managing search strategies for e-commerce and SaaS companies. Specializes in technical SEO and content architecture for sites with thousands of pages.
Content Strategy
Viktor Lindqvist
Develops content frameworks that balance user intent with ranking factors. Has published case studies on search-driven content performance in competitive verticals.
Link Acquisition
Oskar Bergström
Runs outreach campaigns for clients in finance, health, and technology sectors. Focuses on sustainable link building methods that don't rely on gray-hat tactics.
Ready to Start Building SEO Skills?
The next cohort begins enrollment soon. You'll receive the full curriculum outline, assignment schedule, and access details once you complete the registration process. Participants typically spend 8-12 hours per week on coursework and projects.
Get Enrollment Information